GHM:metallMünchen

Review 2009

For four days, Munich set a strong example for the metal working industry. Here, more than 26,600 visitors informed themselves about the range of products of 295 exhibitors.

 

This result represents an increase of 21 percent in visitor numbers. It is for this reason that metall München 2009 was Germany’s most visited trade fair of its kind in the first quarter of the year. This year, a total of 8 percent of visitors came from abroad (2007: 9 percent), mainly from Austria, Italy, Slovenia and Croatia.

 

The rise in exhibitors (+ 23 percent) and hall space occupied (+ 39 percent) also reinforce this incredibly satisfying outcome.

 

”The show was much more successful than we anticipated. Such excellent results were completely underestimated, in view of the current economic climate. Metall München has come out on top as a stable anchor in a difficult sea. Therefore, the traditional location of Munich has again proven itself as the right place for the metal working industry”, says Dieter Dohr, Chairman of the Executive Board of GHM Gesellschaft für Handwerksmessen.

 

These results are all the more positive, when considered alongside the number of orders placed at metall Muenchen, especially in contrast to current market interpretations made by exhibitors. On the one hand, 22 percent (2007: 2 percent) of exhibitors assessed the current economic situation as bad.

 

On the other hand, according to surveys of an independent opinion research institute, 67 percent of trade visitors stated, that they will be placing orders as a result of this year’s metall München. Trade visitors were highly satisfied with the overall evaluation of the show. 82 percent of interviewees rated the show as “excellent to good” – compared to 68 percent in 2007.

 

The content of the show was particularly celebrated with its emphasis on machine tools, precision tools, measuring technology and services.

 

“We are tracing our success back to our trade fair concept. The early date every other year, the clear regional focusing on Southern Germany with the neighbouring states Austria, Italy, Switzerland, Czech Republic and Slovenia, as well as the clear user orientation, all provide the recipe for success of metall München. In this way, we are accomplished in inspiring trade as well as industry. Let’s take by way of example the BVM-Welt des Bundesverbands Metall (German Metal Association), which has clearly shown the close connection of both economic sectors in the supplier industry “, remarks Dohr.

 

Exhibitor and visitor statements also confirm that this trade fair concept has been adopted by the market. Both exhibitors and trade visitors of metall München praised the concurrently running IHM PROFI (11 – 15 March 2009), within the framework of the Internationalen Handwerksmesse. They profited from the large overlap of both trade shows.

 

“Pimp your future” training and education area along with the BVM-Welt are additional attractions to the European Trade Fair for metal working. Over 500 young people participated actively in the rally.

 

Find out what exhibitors have to say about metall München 2009 >>>